Real playbooks. Real data. No fluff.

Startup growth,
reverse-engineered. ✦

How the fastest-growing brands actually built their organic and AI visibility — broken down by a senior SEO professional with 12+ years in the trenches. No templates. No theory. Just the real playbook.

Read the playbooks → I also take consulting clients →
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The analyst behind the playbooks
Matthis Duarte

Matthis Duarte

Senior SEO & AI Visibility Consultant

"I got tired of recycled SEO advice. HackingStory is what I wish existed when I started — real data, real playbooks, zero fluff."

12 years in SEO across the most competitive verticals in the US and EMEA markets. I've led organic strategy at scale for globally recognized brands — and started HackingStory to reverse-engineer how the fastest-growing companies actually built their traction and publish the real playbook, not the sanitized version.

12 years in SEO US & EMEA markets Based in Valencia, Spain

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The playbook for startup growth. Real tactics, real data, zero fluff — written by a Senior SEO with 12 years in the trenches.
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